If business success feels more complicated to you now more than ever, then you are not alone. The required tools have not so much increased, but compounded, as more metrics become compressed on top of one another. Content engagement was top tier, then it was social media engagement, and, now, A.I.-driven content analysis drives the conversation. But all of the previous tiers are still alive and well, grounding an essential part of your business insight.
The path to your business success isn't a straight arrow, but more like multiple arrows at once.
So whomever you partner with must provide the right metrics, pulling on the matrix of data sets, and creating actionable insights to level up your customer awareness, satisfaction, and loyalty. It is a tall order.
Onside Content is the only company that can give you a nuanced, intersectional approach to business, allowing you to build a strong foundation now to future-proof your customer engagement later.
There are four prongs to Onside Content's approach: Content analysis, competitive intelligence, social media engagement, and data-driven recommendation and prediction.
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Content analysis provides a breakdown of what's working and not working in your planned or current media messaging. Every blog, social media post, and website page either brings in those you want to serve or turns away those same potential or current customers. By using our proprietary data-driven platform, Onside Content can recommend which specific subtopics are of concern to your audience, what format resonates most with the target consumer, and how you can land the best attention at the right place.
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Competitive intelligence gives insight into how other businesses are engaging with and serving your potential and current audience. IBM Watson Content Hub, Adobe Target, and other platforms do not provide any competitive metrics, and those that do focus on market share and similar basic metrics of which even a smaller business would already be aware. Onside Content actually breaks down how many of your potential and current audience are interacting with your competitors, what areas you and they are leading in, and which areas are underserved in your specific niches.
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Social media engagement specifies what topics, conversations, and announcements are building the most response from your potential and current audience. SEMrush, Outbrain, and the majority of platforms do not even measure social media interest. Unlike Brandwatch, HootSuite Insights, and others that do social media metrics, Onside Content goes deep with two proprietary indices: Audiences also want tailor made experiences, and the more competitive your space, the higher the expectation. Data becomes the flashlight that allows you to see deeper than superficial audience needs. Onside Content measures both audience engagement and curiosity to identify what they want to interact with and what they wish they could interact with. Called the Likability Index and the Consideration Index, these Onside Content proprietary tools give a road map to the audience's heart - and makes it easier to make content that feels custom to the audience.
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Data-driven recommendation and prediction ties the matrix together, allowing you to feed the deepest curiosity of your desired audience - even before they recognize what their next point of focus may be. Using Onside Content's tech-forward platform, we can analyze what fits the zeitgeist of your current customers, the desires of your untapped business opportunities, and map the next insight they both will be eager for you to provide.
These four standouts and more make Onside Content your ultimate data-driven partner. Success in the modern economy demands taking into account metrics well beyond average business capabilities.' Onside Content can give you the edge to see the future.
Ready to upgrade your content marketing? Onside Content is your bridge between data-led insights and the untapped audience you seek. Using our proprietary technology, we can help you find, create, and lead the smartest conversations in your space with a bespoke content strategy. We'd love to support! Drop us an email at info@onsidecontent.com.
