It's not your imagination: Audience building is harder than ever before. Only a half century ago, there were direct mail campaigns, sales calls accepted at dinnertime, and three major television stations in America (and less elsewhere). Within two generations, the ways to reach your potential or even current customer are spread thin - just like your resources.
The problem is that most of us are still looking for that single solution. Today, the proverbial silver bullet is artificial intelligence. We expect it to create high open rates, build immediate engagement, and get more eyeballs.
What we forget is that our audience doesn't trust us anymore.
We leaned into email campaigns, not realizing that our message would be buried under malicious content and increasingly loud messaging. We depended on social media platforms to connect us to our audience, but then had no control over when, who, or even how our message would be conveyed. And now savvy consumers are picking up on the soulless, formulaic messaging we're giving throughout an off-the-shelf A.I. platform.
They smell the cookie cutting straight from the oven.
At Onside Content, we recognized that success doesn't sit in handing over the reigns' to a data set, but to working with a data set. It becomes a conversation, first between our client and our data-driven team, and then between our client and their audience.
We excel at a four-prong approach: Content analysis, competitive intelligence, social media engagement, and data-driven recommendations and predictions. These pillars are built on our proprietary indices that measure the topics where your audience is the most engaged and the topics where your audience has the most curiosity.
Recognizing this gap allows you to lead current conversations, start fruitful messaging, and satiate your audience in ways they may not even realize they are thirsty.
Do you want to lead conversations or do you want to play catch up? Pushing generic A.I. messaging means you're depending on the same tools as your competitors.
And that message, clearly, will not build their trust.
Ready to upgrade your content marketing? Onside Content is your bridge between data-led insights and the untapped audience you seek. Using our proprietary technology, we can help you find, create, and lead the smartest conversations in your space with a bespoke content strategy. We'd love to support! Drop us an email at info@onsidecontent.com.
