One thing is clear: Everyone has become obsessed with polls. Poll after poll after poll. We're surprised there aren't polls about how people feel about polls. It is understandable, as climate change, political shifts, and multiple wars means there are plenty of things to have opinions about.
Polling is also harder than ever because people are siloed within their specific social media/traditional media bubble. The bubble means not only are individuals having unique experiences, but they are having content that reinforces whatever beliefs they came with in the first place. The experiences are so varied, so nuanced, so personal, that a poll would have a hard time capturing all of them.
Politics are the most obvious example of this, as every single party seems to pull up stats and, well, polls showing that they are on the right side of history.
In short, political parties today agree that numbers don't show the complete picture ' unless the numbers reflect the 'reality' they want.
We, as business leaders, do not have that luxury.
You can say customers want this product or that service you want to push, numbers be darned. However, it won't take long for reality to hit your profit and loss sheet ' and for competitors who are really listening to their audience to take the lead.
And we can't just plug into social media to get the pulse of the world. Honestly, we never could. It just seemed like it:
Sentiment analysis is where everyone seems to be struggling. Media is trying to grasp how people feel about the new Trump administration, where urgency lies with international climate change, and so many other ideas. Tapping into the fountain of posts, likes, and shares feels like a solution, but it isn't ' especially for business leaders.
To truly understand the sentiment of your audience, Onside offers a dual-pronged tool that utilizes both human input and AI data, both where your audience is most curious and what your audience needs next. You can then create a stronger strategy and build smarter content that will keep serving the potential and current customers.
Otherwise, you might be running your entire campaign using the wrong proverbial slogan.
Onside is your bridge between data-led insights and the untapped audience you seek. Using our proprietary technology, we can help you find, create, and lead the smartest conversations in your space with a bespoke content strategy.
We'd love to support!
Drop us an email at: peter@onsidecontent.com
