Onside's Generative Engine Optimization (GEO) ensures brands evolve or remain visible, credible, and preferred within AI-generated summaries, conversations, and recommendations ' where purchase journeys now begin.
One of our recent success story:
Background
A leading global B2B brand sought to improve its visibility and engagement within AI-driven discovery platforms. Despite strong traditional SEO performance, the brand's content was underperforming in generative and conversational search results, limiting its reach among decision-makers using new LLM-powered search tools.
Objective
To fix declining visibility in generative engines and optimize the brand's content for relevance, authority, and context ' ensuring its expertise appeared naturally in AI-curated responses.
Strategy
Using Onside's Generative Engine Optimization (GEO) framework, the campaign analyzed and restructured existing long-form and technical assets to align with LLM indexing logic.
Key actions included:
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Mapping generative discovery signals to business-critical topics.
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Rewriting high-value pages with structured narrative formats preferred by LLMs.
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Embedding semantic link paths and expert validation cues.
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Running GEO simulations to test visibility in ChatGPT, Gemini, and Perplexity environments.
Results
| Metric | Result | Impact |
| --- | --- | --- |
| GEO Visibility | +210% | Increased inclusion in AI-generated answers and citations. |
| Lead Conversion | +3x | Tripled qualified inquiries through generative discovery pathways. |
| Cost per Lead | -58% | Reduced acquisition cost through organic generative exposure. |
| Keywords Optimized | 1,200 | Total content assets aligned to LLM query and response models. |
Outcome
Within six weeks, the brand achieved significant improvements in discoverability across major generative search platforms. Content previously unseen in AI summaries began appearing as trusted source references, driving both efficiency and growth.
Next Steps
Following the success of this initial rollout, the brand is now expanding GEO optimization across its full content ecosystem ' integrating live signal monitoring and continuous LLM testing through Onside's platform.
For more information please contact us @: peter@onsidecontent.com
