Here at Onside, we receive a great deal of feedback from our clients - companies spanning a diverse range of industries and specialties - that they are overwhelmed by the plethora of new AI tools available to them.
Programmers, content marketers, and strategists experiment and tinker with a wide range of text generators and image creators on their own, and are increasingly faced with a great preponderance of AI tools infused into every aspect of their workflow, and at every level of their software stack. Managers are compelling them to 'give it a spin' and, as a result, AI is ironically taking up more time and energy instead of freeing them up. They have to experiment with, report on performances of, then implement what they think the AI best tool for their content creation needs are.
We commiserate with our clients; having to deal with a barrage of AI tools, wading through the deluge, sorting out what is fit for purpose for their company. But, in this regard, they are grateful for Onside's analysis tools, which provide an extraordinary level of actionable insights and depth, with minimal input to operate and implement. This means that time and resources are better redistributed elsewhere, and manpower is truly freed up for tasks which are more needful of human intervention.
More significant for them than the time and effort saved, is the depth and breadth of insight they glean with Onside's two proprietary indices, which would have otherwise taken a great deal of manpower, time, and resources to uncover. Our first index identifies where audiences are most engaged in topics related to a product or service, while our second index reveals where they are most curious. The former is indicative of current engagement, while the latter offers predictive potential to show what your audience is looking for next.
All this insight comes from three client parameters: subject, market, and subtopic. For example, understanding the best strategy to connect with high-end shoe buyers (subject) within Malaysia (market) specifically interested in sustainable couture (subtopic) is as simple as knowing who and where about what.
The Onside way is astutely blending AI with timely, human intelligence; we translate complex audience data into actionable recommendations. With the insights you gain from our data. You will remain ahead of the curve with and lead the smartest conversations in your space. We'd love to support you with a bespoke branding, marketing, and content strategy! Drop us an email at info@onsidecontent.com.
