At Onside we've partnered with various companies in their content creation journey, and witnessed how content research and development can spur new business discoveries. This includes the surprising discovery that a once-discarded product offering still had a more than viable market.
One client, a multinational pharmaceutical company, wanted a refresh of their branding and social media messaging. We began a deep and extensive analysis of their audience's online engagement, leveraging our two proprietary indices. Our first index identifies where audiences are most engaged in topics related to a product or service, while our second index reveals where they are most curious. The former is indicative of current engagement, while the latter offers predictive potential to show what your audience is looking for next.
As we presented the findings to the management team, a senior product manager was unexpectedly buzzing: our report showed a great deal of engagement around a specific medical product. The catch was that it had been recently shelved by the client. Based on our findings, the product manager decided to speak to their team and try to bring the product back to market.
We do data-led research, and this outcome reaped the benefits of this approach: our system revealed a use case which had hitherto not revealed itself to us and the client until now. Our audience research capabilities and analytical indices thus can extend beyond content production, resisting survivorship bias to uncover a missed opportunity.
On deeper reflection, this serendipitous discovery is really the natural end-result of our concentrated, full-stack approach to content creation and research. Our research insights can be directly parlayed into actionable strategies. Onside is a full-stack partner: From concept development to editorial oversight, design, and execution.
From concept development to editorial oversight, design, and execution, if you're looking for a partner with the capability to support you throughout the entire content production process ' we invite you to contact us today.'
Onside'is your bridge between data-led insights and the untapped audience you seek. Using our proprietary technology, we can help you find, create, and lead the smartest conversations in your space with a bespoke content strategy. We'd love to support you! Drop us an email at:'info@onsidecontent.com
