California-based digital content company partners with Singapore creator Lucas Ho to launch Onside Singapore
San Francisco, CA / Singapore - April 1, 2026 - Onside Content LLC, a California-based digital and multimedia content company, today announced the launch of Onside Singapore, a joint venture partnership with Singapore content creator and media professional Lucas Ho, marking the company's official entry into the Southeast Asian market.
The partnership, formalized on 27 March 2026, combines Onside Content LLC's corporate infrastructure, brand strategy, and production capabilities with Lucas Ho's deep local expertise, creator networks, and on-the-ground relationships across Singapore and the broader Asia region. The venture will focus on the creation, production, distribution, and commercialisation of digital and multimedia content across platforms.
Peter Bakker, CEO of Onside Content LLC, commented:
"Southeast Asia is one of the most exciting content markets in the world right now, and Singapore is the perfect base from which to build. We've been deliberate about how we enter this region - and finding the right partner was everything. Lucas brings exceptional creative talent, genuine local relationships, and a work ethic that matches ours. Together, we're not just opening an office - we're building something that will resonate across the whole of Asia. This is day one of something we're very proud of."
Lucas Ho added:
"I've spent years building relationships across Singapore's creator and media landscape, and I've always believed there was an opportunity to bring world-class content production to this region at scale. Partnering with Onside Content gives us the platform, the resources, and the global perspective to do exactly that. The appetite for compelling, high-quality content across Southeast Asia is enormous - and we intend to meet it. I'm genuinely excited about what we're going to build together."
Lucas Ho will lead content strategy, creative direction, and talent partnerships for Onside Singapore, while Onside Content LLC will provide operational support, commercial infrastructure, and brand development.
Onside Singapore will begin operations on 1 April 2026, with an initial focus on client outreach, government sector opportunities, and regional expansion across Asia.
About Onside Content LLC Onside Content LLC is a limited liability company incorporated in California, specialising in the creation, production, distribution, and commercialisation of digital and multimedia content.
About Lucas Ho Lucas Ho is a Singapore-based content creator and media professional with extensive experience in content strategy, creative direction, and talent development across the Asia-Pacific region.
Enquiries: sales@onsidecontent.com
