FOR IMMEDIATE RELEASE
San Francisco, CA / New York, NY ยท May 2026
Decidr and Onside Content launch strategic AI alliance to build full suite of agentic apps for B2B marketing
New alliance combines Decidr's enterprise AI infrastructure with Onside Content's B2B content strategy expertise to co-develop a suite of agentic apps spanning content creation, AEO, research intelligence, and beyond - targeting mid-market and enterprise global clients.
Decidr U.S. Inc. and Onside Content LLC today announced the execution of an AI Enablement Alliance Agreement, formalising a strategic partnership to co-develop and commercialise a suite of agentic AI applications for B2B marketing teams. The alliance marks a significant step in both companies' ambitions to redefine how enterprise content, research, and search optimisation are delivered at scale.
The first application under the alliance will soon reach proof-of-concept stage, with Onside embedding the platform into its service offering and distributing it across its global client network. It is the first in a planned suite of agentic apps to be co-developed under the alliance, with subsequent applications targeting Answer Engine Optimisation (AEO), AI-powered research intelligence, and additional audience and content strategy capabilities. Onside Content will also provide premium content strategy and search optimisation support to Decidr's own marketing operations.
"This alliance is about building the operating system for AI-powered B2B marketing. Onside Content brings the domain expertise, client relationships, and go-to-market reach that allow us to co-develop applications that are immediately useful in market - and to do it fast. We're starting with content creation, but the roadmap goes much further."
- David Brudenell, CEO, Decidr U.S. Inc.
"Decidr's AI infrastructure gives us the foundation to build something genuinely transformative. The Content Research App is just the beginning - we're building a full suite of agentic apps that will change how B2B organisations approach content, research, and search visibility. This is the centrepiece of Onside's next chapter."
- Peter Bakker, CEO, Onside Content LLC
The Content Research App will be made available on DecidrOS as a co-branded product, with a pipeline of additional agentic applications to follow under the alliance - including planned tools for AEO, AI-powered research, and digital audience intelligence. Onside Content will serve as a reseller and ecosystem distributor for Decidr's broader product suite, bringing the applications to its enterprise client network across the US, Australia, and Singapore.
ABOUT DECIDR
Decidr U.S. Inc. is a subsidiary of Decidr AI Industries Ltd, a provider of AI-enabled information products and services. Decidr's platform, DecidrOS, serves enterprise clients globally. decidr.ai
ABOUT ONSIDE CONTENT
Onside Content LLC is a San Francisco-based B2B digital and multimedia content agency with operations in Australia and Singapore. The company specialises in content strategy, Generative Engine Optimisation (GEO), and AI-powered Digital Audience Intelligence for mid-market global B2B clients. onsidecontent.com
For more information please contact: peter@onsidecontent.com
